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As a small business owner, you might have found yourself wearing many hats just to keep your business afloat. While you may perform certain functions diligently, you’re only human, and, naturally, some things might get away from you.Marketing is one of the tasks that can be a bit complicated, more so online marketing where trends change rapidly. So, even if you created a successful SEO strategy, don’t be surprised to find that your online performance starts dropping a few months down the line, yet you cannot figure out why.