Sr. Manager, Marketing - Bangladesh

Company name: The Coca-Cola Company

Company url: https://www.coca-colacompany.com/

Job location: Dhaka, Bangladesh

Job description:

ob Descriptions Title: Sr. Manager, Marketing - Bangladesh

Location: Dhaka

Continue to accelerate the KO growth journey in Bangladesh by growing the drinker base through a sharp and consistent focus on building Core brands through integrated and aligned acts with the Bottling System.

What You’ll Do for Us

Portfolio & brand growth strategy and implementation to increase drinkers and per capita consumption – devise, align and implement a clear portfolio and brand growth strategy based on consumer understanding and needs, market dynamics, profit pools, ‘white space’ opportunities, competition and system capabilities. Impact on country OBPPC and innovations in pack and product

Communication and connections strategy and implementation – based on portfolio and brand growth strategy, create communication and c

onnection strategy and implement them with the most effective and optimal mix and connection plans. Track and review the effectiveness and efficiencies and increase productivity and ensure we continue to build Brand Edge and quality leadership in Bangladesh.

Agency management and capability building – Appoint and manage creative agency, digital agency, event agencies, research agencies, shopper agencies, audit firms (tracking media and activation spends). Continue to invest in building agency partner capabilities and create an ecosystem that can drive the right consumer engagement and loyalty.

Internal and external stakeholder engagement – Regular interaction and co creation of execution of brand plans with Bottling Partners – with a clear understanding of each Bottler’s strengths and team capabilities. Constsant interaction with the SWA corporate team, PACS team, BU Brand Team and other internal stakeholder alignment for smooth planning and execution. Interaction with media channels, colleges, youth forums and key customer partners to drive stronger partnerships and engagements.

Team management and capability building – most importantly, mange a team of two resources to deliver on business plans. Invest in building their capability and creating a bench strength for Coca-Cola Marketing in Bangladesh.

Qualifications & Requirements
• Education
• Postgraduate/Master’s Degree
• Professional Experience
• 12-14 years of marketing experience, managing teams and portfolio management experience
• Top Skillsets needed
• Country Marketing Manager is a Category lead + Connections lead + Contant Excellence lead + Agency Management lead wrapped into one – which means not only is he responsible for brand campaign launches but also managing multiple stakeholders that are normally managed by specialists. Hence, from signing annual agency agreements to managing their KPIs, to negotiating the retainer fees and the bonus fee to building capability to help them deliver on the business and brand objectives.
• The biggest challenge is that at a country level (in Bangladesh), the marketing and media community needs a huge investment in building capability and finding the right talent in content (especially digital) and connections (on air and on ground) to drive quality execution at the point of consumer engagement. The same investment of time and effort is required for even the research agencies.
• Multi-layer coordination and alignment with Bottler, Country team, SWA team, BU team and Global team for all key campaigns

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