Best App Store Optimization India Techniques 2021 to Make Your App More Discoverable

Noida, National Capital Territory of Delhi, India
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 There are millions of apps on the app store of Google and Apple Store and all want to gain the attention of online customers.  An effective app store optimization strategy is required for the success of your app ; Otherwise, your app won’t be able to rank high and will not be found out by mobile users.

You want to improve the visibility of your app and want more and more customers to download the same in order to survive. ASO ( App store optimization )  is a continuous process which improves the discoverability and ranking of your app on the app store and encourages conversion through downloads.

App store optimization is important because it :

  • It makes the app more discoverable by online audience
  • Drives more customers
  • Increases the number of users
  • Boosts the number of downloads
  • Expands user base and increases revenue
  • Assists in the growth of your mobile business

App store optimization India technique 2021 that will  improve your mobile growth efforts:

  • Focus on Improving brand awareness
  • Use titles with brand names and app description
  • Resort to virtual salience for data driven decisions
  • Run Mobile A/B tests
  • Pay attention to non- obvious element indexed and adjust to app store updates
  • Run app search ads
  • Continuously work on the quality

You must hire the services of an experienced app store optimization company for the success of your mobile app. However, before shortlisting an ASO company, it is advisable to have a detailed discussion with their technical team. Just enquire from them the measures and the efforts that they would be putting in to improve the ranking and the discoverability of your app. You can also ask them to show the list of their accomplished projects and their client list. And lastly, just enquire from them the timeline for the delivery of the project.


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Company size: 11 to 50
Industry: Marketing,Advertising & Branding
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